Question:¬†Every printer seems to be selling a digital printing solution. The processes appear to be different. What do you consider “digital printing”.

Answer: Digital printing has a couple of very distinct characteristics. The first property is that toner, either liquid or particle, is used to produce the image on the page and the second is that the print engine can produce a different image on every page. Print solutions not meeting these criteria are often marketed as digital printing. There are a number of solutions out there from various sources that image plates directly on a press. Applying the label digital printing to them is misleading. They are really offset presses with direct imaging technology installed.