Boston Early Music Festival
The Challenge: Boston Early Music Festival (BEMF) keeps early music appreciation alive through an annual concert series and a biennial week-long Festival and Exhibition recognized as the “world’s leading festival of early music” (The Times, London). To commemorate their events, BEMF produces and sells event apparel, bags, hats, mugs, and glasses.
The Graphic Group Difference: The Graphic Group is BEMF’s single printing source, supporting all Festival events with design, print, and promotional products. Catalogs, brochures, programs, invitations, and flyers are printed along with shirts, bags, hats, and glassware. The single source approach allows the Festival to focus their attention on what they do best, host world class early music events.
International Data Group (IDG)
The Challenge: IDG is the world’s leading technology media, research, and events company, providing market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDG approached the Graphic Group in search of promotional products to hand out to event attendees. They were looking for a product that represented their leadership in the technology industry.
The Graphic Group Difference: The Graphic Group responded with a truly unique product: a combination laser pointer, flashlight, and thumb drive in a sharp carrying case. The product and case are brushed chrome and imprinted with the IDG logo. It was a perfect fit for the international technology company.
The Challenge: SunSetter is the largest seller of retractable awnings in America. Secondary sales to owners of installed awnings have proven to be one of SunSetter’s best selling opportunities. The product transforms patio and deck space so well that these satisfied customers are very willing to show off their awning to friends and neighbors. It also makes them very likely to purchase other SunSetter products to accessorize their awning. Recognizing this opportunity, SunSetter sought out ways to strengthen brand recognition at the installed sites and give a powerful incentive to purchase secondary items. They turned to the Graphic Group for ideas.
The Graphic Group Difference: The result was an attractive patio thermometer with the SunSetter logo that’s shipped with every order. Customers love the decorative thermometer and the SunSetter brand is strengthened in the process. The power of promotional products is realized by solving two goals with a single effort.