Digital printing has become a trusted tool in the print production world, reaching a level of quality rivaling the finest offset presses. The process is fast and versatile, allowing us to deliver high quality finished work in days instead of weeks. This segment of the print market has experienced rapid technology changes. We surf the crest of the technology wave to be certain our clients get the best possible digital print solutions. Integrated print and mail, variable data, and one to one marketing pieces are all made possible by today’s digital print engines. Some of our most ingenious work is derived by integrating offset and digital print into a hybrid product. Thinking outside the box and expertise in all genres of print production sets us apart from the digital printing pack.
Wall Talk is a community outreach program aimed at middle and high school students, designed to foster personal connections to contemporary art. Over multiple visits the students studied two exhibitions at the ICA. After reflecting on the themes of the exhibitions, they were asked to take pictures of their daily lives and write poetry and personal memoirs. Using that material each student authored and art directed a unique 5×8″ postcard. The ICA turned to the Graphic Group to publish the postcards.
Hollywood Express provides discounted rental coupon books for its members. Managing the inventory and tracking coupon redemptions required an automated system. They decided the most accurate way to achieve their goals was to barcode each coupon with a unique code. There are five different coupon designs bound in books of ten or twenty. The work seemed perfect for a four color digital variable print workflow. However the books had historically printed two color using metallic inks. Hollywood Express felt strongly that the metallic look represented their brand and were not willing to print the coupons digitally.
CC&R Healthcare Solutions was formed by a local nurse who saw the need to educate and train healthcare providers in proper medication administration procedures. The program is a comprehensive course consisting of a student handbook, a teachers manual, and supplemental CD. CC&R approached the Graphic Group to manage the creative process, produce the course material, warehouse it, and ship orders as they arrived.
Boston Children’s Hospital Multimedia Department handles marketing and advertising creative requests for the entire hospital. BCH hosts scores of seminars, meetings, and training sessions annually. The events vary in size but regardless of size they all require invitations, postcards, meeting graphics, and training material. BCH approached the Graphic Group looking for a single source production management solution.